How Salesforce Development Improves Sales Productivity
Sales productivity isn’t about pushing sales reps harder. It’s about removing friction. That’s exactly where Salesforce development services step in. They help businesses replace manual work, disconnected tools, and guesswork with automation, clarity, and real-time insights—so sales teams can focus on what actually matters: closing deals. In today’s competitive market, companies that invest in custom Salesforce development don’t just sell more. They sell smarter. Why Sales Productivity Is a Critical Challenge for Modern Businesses Sales teams today are overloaded. Not under-skilled. Overloaded. Sales Teams Spend Too Much Time on Non-Selling Activities Emails. Logs. Reports. Follow-ups. Sales reps spend more than 60% of their time on non-selling work. That’s lost revenue hiding in plain sight. Manual Processes and Disconnected Tools Hurt Efficiency Spreadsheets don’t scale. Neither do scattered tools. When sales data lives in silos, productivity takes a hit. Lack of Real-Time Data Impa...