5 Salesforce Integration Mistakes That Quietly Wreck Your Data
Most Salesforce integration failures don't announce themselves. There's no crash. No error screen. No dramatic system outage. Instead, things just slowly drift, records go missing, numbers stop matching, and one day someone in finance asks why the quarterly report doesn't align with what sales is seeing in the CRM. By the time anyone notices, the damage is already baked into months of decisions. Here are five integration mistakes that silently erode data quality, and what to do about each one. 1. Ignoring API Limits Until They Hit You Salesforce enforces strict API call limits, both daily caps and concurrent request limits. These limits exist for good reason, but most teams don't think about them until their integration suddenly stops syncing at 2 PM on a Tuesday. Here's the math that catches people off guard: a standard Salesforce Enterprise license comes with a fixed number of daily API calls. If you're syncing contacts, opportunities, cases, and custom...