Understand the power of Salesforce Financial Services Cloud in 2024
Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It further offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer Service, and Application Development. Originally designed for wealth management, Salesforce's financial services cloud has evolved to offer personalized interactions with high-profile clients. Statistically speaking, as per the Financial Services Global Market report 2023, the global finance service market grew from $25,848.74 billion in 2022 to $28,115.02 billion in 2023, marking a compound annual growth rate (CAGR) of 8.8%. Projections suggest that it will reach $37,484.37 billion by 2027, with a sustained CAGR of 7.5%. Salesforce Financial Services Cloud allows you to connect your institution across geographies, businesses, and channels. It also gives you the benefit of more visibility into existing household opportunities and gets a complete view of he...